I cultivate engagement, community and growth by crafting and executing creative brand + marketing strategies.

My wheelhouse.

I really believe in the power of pausing to think deeply. I also understand that overwhelmed teams don’t have the luxury of time to take a pause. This is where I can help.

While teams focus on getting things done, I step in to focus on the strategy. By providing clear direction and creative ideas, alongside practical roadmaps and mentoring, I lay the foundation for work that’s efficient, impactful, and built to last.

STRATEGY

Brand
Marketing
Social Media, Community + Influencer
Content

CREATIVE + PRODUCTION

Concepting + creative direction
Content creation
Shoot production
Event management

From fractional support, short to long term contracts and one-off projects, I can craft a unique proposal to support your individual needs.

Need something I don’t cover? I’ve worked with some of the best in the business and can bring a collective of stellar creatives + agencies on board.

In need of some guidance and support from a seasoned brand marketing professional?
From one-off consulting sessions to ongoing fractional support, I will share my experience and knowledge in order for you to grow your business and watch it flourish, by applying best practice marketing strategies and creative concepts.
Building your small business but not quite sure where to start when it comes to marketing?
I can conduct a thorough audit of your existing channels to provide a clear and achievable recommendations plan to refresh and supercharge your marketing strategy.
My approach is friendly, fun and imaginative - but always strategic. Working collaboratively and listening to you every step of the way, I’ll help to bring your ideas to life.
I understand how overwhelming it can be to make the bigger things happen with limited resources.
In need of a marketing pro to lead and execute your activations? Have an event to produce? A photoshoot to plan? Perhaps you want to dip your toe into the world of customer research and community building?
My broad experience covers a multitude of areas and disciplines, from strategy right down to execution. Leave it to me to get the job done and deliver results.
In need of a pro to head up your marketing team?
I can provide ongoing brand and marketing support on a fractional basis, when you need it.
From leading your day to day marketing activities, to developing strategic plans and coaching your existing team, hire me on a short or long-term basis to take care of your marketing, with my creative and collaborative approach.

About me.

I have spent fifteen years honing my skills at some of Britain’s most renowned contemporary, heritage and DTC fashion brands, including HURR, Victoria Beckham, KITRI, Whistles, Topshop and Jaeger.

My broad range of skills and experiences, spanning both digital and offline channels, make me a rare commodity: a creatively-led brand and marketing strategist, content producer, social media lead, event manager, shoot producer, spreadsheet wrangler and compassionate mentor — all in one.

From strategy down to full execution, I use data and insights to make informed strategic and creative decisions for growth with a passion for creative storytelling, community building and brand development.

Where I’ve been.

Nice people saying nice things.

“Elly was instrumental in the ideation and creation of HURR Flex, our bet into elevating the everyday wardrobe through fashion rental. As a high-growth startup, Elly understood the brief and ran with it with my total trust. We couldn’t be happier with the output of the FLEX campaign and commercial results it’s driven for us. Would highly recommend!

Victoria Prew — Founder and CEO, HURR

“I have worked with Elly time and time again over the years, and from Whistles and beyond, have always been so impressed and inspired by her creativity, enthusiasm and dedication.

She is highly capable and is adept at leading and inspiring teams, as well as managing up to meet the demands of founders and board members. I couldn’t recommend her more highly, and hope that we can work together again soon!”

Kate Malkin — Former Head of Marketing at Whistles 2009-2016, Director at There Beside

“Elly is a total joy to work with. I've had the pleasure of collaborating with her on a number of projects over the past five years in her roles at both Victoria Beckham and KITRI. In that time, I've always found her to be infectiously positive, endlessly creative and a natural diplomat!

I was delighted to hear that she'll be sharing her standout talent with more brands by turning her hand to consultancy and couldn't recommend her more!”

Joanna Payne — Founder, Marguerite London